Ep. 14 Entrepreneurial Success and Partnership: Jermail Shelton on Building Just Add Honey

7/16/24
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Welcome to the DO GOOD X podcast, hosted by Kimberly R. Daniel and Stephen Lewis. In this episode, we are delighted to welcome Jermail Shelton, co-owner of Just Add Honey, a charming tea shop and online business he runs with his wife, Brandi. Jermail shares how they started their business, which was driven by Brandi's passion for tea blending. He delves into the qualities that contribute to entrepreneurial success and provides insights into the dynamic of working closely with a spouse. As a dedicated mentor, Jermail discusses the key factors that foster a successful mentor-mentee relationship. Join us for a rich conversation filled with entrepreneurial wisdom and personal reflections. Today’s episode will inspire you.

In This Episode

  • [1:32] Kimberly introduces Jermail and shares his background
  • [4:37] Jermail shares how he became a partner with his wife, Brandi, for Just Add Honey
  • [10:11] The ingredients for running a sustainable company
  • [15:32] Jermail gives his tips for anyone interested in the tea industry
  • [21:06] Jermail shares how to create a successful mentor/mentee relationship and why he enjoys being a mentor through being of service
  • [29:04] Jermail discusses how patience and grace have been a large part of his journey, and he talks about breathing exercises
  • [33:09] Jermail reflects on how much of his success is based on his faith versus his grit and hustle, and he discusses his impact on the community

Key Takeaways

  • Successful entrepreneurs must know how to pivot and adjust their path to maintain a thriving business
  • Successful mentors/mentees begin to build their relationship around trust and honest conversation
  • We are all here because of someone else, and we stand on the shoulders of those who came before us

Resources

Guests

Jermail Shelton

Jermail and his wife Brandi own Just Add Honey Tea in Atlanta, GA. In addition to managing the retail tea shop, online operations and wholesale division, Jermail oversees the company's offsite events and wholesale department.

His approach to life has always been to find ways to be of service to family, friends and customers, building relationships one conversation at a time. He firmly believes in self-care and believes it's more about being intentional than spending a lot of money.

With his deep love for people and community, he lives by the term Ubuntu, which means “I am because we are.” He has a strong desire to empower people to believe in their wildest dreams and goals while standing up to their internal fears and self-doubts.