Ep. 93 Beyond Profit: Rachel Wilson on True Entrepreneur Wealth
2/24/26
What separates a business that survives from one that truly thrives? In this episode of DO GOOD X, hosts Kimberly Daniel and Stephen Lewis reunite with Rachel Wilson, Founding Partner of Project Wellspring. She is a seasoned operations and capital access strategist who shares what genuine financial health for entrepreneurs looks like. Rachel challenges founders to move beyond a scarcity mindset and align sustainable business decisions with a deeper sense of purpose. From structuring your company correctly and staying tax-smart to leveraging a self-directed IRA and building purpose-driven capital, this episode is a masterclass in building wealth that lasts and actually matters.
In This Episode
- 00:00 Meet Rachel Wilson, capital access strategist and founder of Project Wellspring
- 03:48 Rachel redefines entrepreneur wealth building through the lens of purpose and faith-driven intention
- 09:33 The difference between paper profit and true financial health for entrepreneurs
- 17:50 How missing operational systems for founders create financial stress and instability
- 27:10 Resource Roundup: self-directed IRA, donor-advised fund, and wealth advisor for entrepreneurs tools
- 34:55 Rachel answers the "Off the Cuff" questions
- 37:16 Rachel reflects on how her faith guides her leadership and the decisions she makes in a purpose-driven business
- 38:15 Rachel's final wisdom: embrace an abundance mindset because equitable funding and capital are far more accessible than founders believe
Key Takeaways
đź’Ž Your legal and tax foundation determines your financial ceiling. Rachel urges every founder to prioritize a sound business structure and to work with a qualified accountant and attorney before making any major startup financial decisions.
đź’Ž Abundance thinking fuels better capital decisions. Rachel challenges founders to reject scarcity mindsets and recognize that equitable funding and non-dilutive funding opportunities are far more accessible than most realize.
đź’Ž Purpose-driven capital is not just a concept. It is a strategy. When founders align their business profitability goals with a philanthropic vision, tools such as donor-advised funds and intentional tax planning become part of a coherent wealth strategy that benefits both the entrepreneur and the broader community.
About The Hosts
Kimberly R. Daniel
Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change.
Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, it is her commitment to produce effective processes and create authentic, “sticky” brands that are community-centered.
In addition, Kimberly has nearly 10 years of experience as a certified life coach and has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship centered on social impact. She is co-author of A Way Out of No Way: An Approach to Christian Innovation (2021).
In any aspect of her work, she is deeply passionate about purpose, meaning, and the common good.
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Stephen Lewis
Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and creator and co-founder of DO GOOD X, a start-up accelerator for diverse Christian social entrepreneurs. He is an organizational change strategist and a leadership development specialist, focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work on purpose. Stephen is the co-author of Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: Approach to Christian Innovation (2021).
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