Ep. 79 Marketing Strategy Essentials: Build Your Purpose-Driven Brand
11/18/2025
Marketing for entrepreneurs often gets reduced to just posting on social media, but successful business marketing requires so much more. In this episode of DO GOOD X, hosts Stephen Lewis and Kimberly Daniel break down the essential elements every social entrepreneur needs to master. They explore brand storytelling, reaching the right target audience, and driving real customer conversion. Whether you're building a purpose-driven business or scaling an existing venture, this conversation offers practical marketing strategies for social entrepreneurs that go beyond vanity metrics. Learn how to choose the proper marketing channels, measure meaningful conversions, and craft brand messaging that resonates with your customers and supporters.
In This Episode
- 00:00 Introduction to marketing for entrepreneurs and why it extends far beyond social media marketing
- 02:32 The four essential elements of marketing: brand, storytelling, target audience, and call to action
- 05:43 Choosing the proper marketing channels and avoiding the trap of chasing trendy platforms without a strategy
- 11:07 Real-world examples: How Apple and Charity Water excel at brand messaging and customer conversion
- 17:44 Four practical marketing strategy steps for social entrepreneurs to implement immediately
Key Takeaways
- Marketing for entrepreneurs requires four foundational elements: clear brand identity, compelling brand storytelling, defined audience segmentation, and strategic call to action
- Don't put all your eggs in one basket—diversify your digital marketing efforts across multiple marketing channels like email, podcasts, webinars, and social media rather than relying solely on one platform
- Focus on meaningful marketing metrics that track customer conversion and actual impact, not just vanity numbers like likes and followers
- Start with practical steps: define your brand and the problem you solve, identify your target audience, determine where they spend time, and commit to showing up consistently on one to two channels
Resources
About The Hosts
Kimberly R. Daniel
Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change.
Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, it is her commitment to produce effective processes and create authentic, “sticky” brands that are community-centered.
In addition, Kimberly has nearly 10 years of experience as a certified life coach and has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship centered on social impact. She is co-author of A Way Out of No Way: An Approach to Christian Innovation (2021).
In any aspect of her work, she is deeply passionate about purpose, meaning, and the common good.
Social Media to Connect:
Stephen Lewis
Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and creator and co-founder of DO GOOD X, a start-up accelerator for diverse Christian social entrepreneurs. He is an organizational change strategist and a leadership development specialist, focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work on purpose. Stephen is the co-author of Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: Approach to Christian Innovation (2021).
Social Media to Connect: