Ep. 91 Pricing Strategies for Entrepreneurs: Build a Profitable Business That Lasts
2/10/26
Are you underpricing your way to business failure? Hosts Kimberly Daniel and Stephen Lewis tackle the critical topic of pricing strategies that separates thriving entrepreneurs from those barely surviving. This episode of DO GOOD X reveals why so many founders leave money on the table and how pricing psychology affects your bottom line. Discover the science and art behind finding your sweet spot, whether you're selling products or services. Learn from real social entrepreneurs who transformed their businesses by understanding profit margins, negotiating wholesale pricing, and implementing pricing experimentation. If you've ever wondered whether you're charging too much or too little, this conversation offers practical frameworks for sustainable business growth and long-term profitability.
In This Episode
- 00:00 Pricing challenges that determine whether entrepreneurs survive or thrive
- 03:26 Core elements of sustainable pricing strategy including costs and customer value
- 04:21 Evaluating pricing and knowing your costs, experimenting with prices
- 07:59 Competitive pricing example: entering markets with lower prices as a strategy
- 09:35 Real founder stories: Kit's wholesale pricing discovery and cost reduction tactics
- 12:31 Final thoughts on pricing experimentation as a learning journey for your business
Key Takeaways
- Pricing isn't fixed forever. As the economy shifts, inflation rises, and your business evolves, regular price adjustments are essential. Think of your pricing as an ongoing experiment, continuously refining it based on market conditions and customer feedback.
- Understanding the complete cost structure beyond just production is critical. Factor in your time, energy, supply chain expenses, and delivery costs. Many founders fail because they don't account for operational expenses when setting their profit margins.
- Industry patterns matter, but so does differentiation. Research what competitors charge in your sector, but don't be afraid to price strategically lower to enter markets or higher when offering environmentally responsible products that create additional value for conscious consumers.
About The Hosts
Kimberly R. Daniel
Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change.
Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, it is her commitment to produce effective processes and create authentic, “sticky” brands that are community-centered.
In addition, Kimberly has nearly 10 years of experience as a certified life coach and has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship centered on social impact. She is co-author of A Way Out of No Way: An Approach to Christian Innovation (2021).
In any aspect of her work, she is deeply passionate about purpose, meaning, and the common good.
Social Media to Connect:
Stephen Lewis
Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and creator and co-founder of DO GOOD X, a start-up accelerator for diverse Christian social entrepreneurs. He is an organizational change strategist and a leadership development specialist, focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work on purpose. Stephen is the co-author of Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: Approach to Christian Innovation (2021).
Social Media to Connect: