Ep. 94 Venture Capital Demystified with Rachel Wilson of Project Wellspring

3/3/26
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Venture capital drives innovation, but few founders understand how it truly works. In this episode of DO GOOD X, Kimberly Daniel and Stephen Lewis revisit their conversation with Rachel Wilson, Founding Partner of Project Wellspring, to break down seed-stage funding, private equity, and capital access for today’s entrepreneurs. Learn how exit strategy planning shapes funding decisions and discover practical insights from how venture capital works for startups. This conversation equips founders with clarity and strategy for sustainable growth. 

In This Episode

  • 00:00 Introduction to Rachel Wilson, and a discussion of venture capital and capital access for mission-driven founders
  • 03:25 What led Rachel to capital access entrepreneurship
  • 06:15 Defining seed stage funding and what makes a startup investor ready
  • 07:10 Understanding liquidity events and realistic exit strategy planning
  • 13:08 Why black founders must think proactively about wealth building
  • 16:34 Final thoughts on private equity and strategic partnerships

Key Takeaways

💎 Sustainable entrepreneurship requires clarity about your long-term capital plan

💎 Strong investor relations begin with understanding how equity and returns function

💎 Building toward a family office mindset creates a multi-generational opportunity

Resources

About The Hosts

Kimberly R. Daniel

Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change.

Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, it is her commitment to produce effective processes and create authentic, “sticky” brands that are community-centered.

In addition, Kimberly has nearly 10 years of experience as a certified life coach and has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship centered on social impact. She is co-author of A Way Out of No Way: An Approach to Christian Innovation (2021).

In any aspect of her work, she is deeply passionate about purpose, meaning, and the common good.

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Stephen Lewis

Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and creator and co-founder of DO GOOD X, a start-up accelerator for diverse Christian social entrepreneurs. He is an organizational change strategist and a leadership development specialist, focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work on purpose. Stephen is the co-author of Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: Approach to Christian Innovation (2021).

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Guests

Rachel Wilson

Rachel Wilson is an operations and capital access strategist with over a decade of experience spanning automotive, healthcare, technology, and consumer products. Having raised and managed over $100M in venture and non-dilutive funding, she architects governance models that drive sustainable growth across sectors.

Her work bridges philanthropic, private, and public networks to create equitable funding pathways for underrepresented founders—from WNBA stars to tech entrepreneurs. Rachel's collaborative approach has produced tangible results through national supplier diversity initiatives with the National League of Cities and innovative capital programs with emerging and global venture capital firms. Her expertise in redemptive and regenerative capital is further amplified through her curating of 50+ ecosystem-building events and her service as an advisor to organizations, families, founders, and ESOs worldwide.

Her leadership extends to board service and prestigious fellowships with Milken IIE, Margaret Atwood's Practical Utopias, and NAIC Women in Alternatives. An active NASP member with Bloomberg ESG Certification, Rachel brings a data-driven approach to sustainable market reporting. Rachel holds a B.A. in Economics and Business from Agnes Scott College and an M.S. in Industrial Engineering from Georgia Institute of Technology.