Ep. 65 Stephen Steers on Mastering Sales for Purpose-Driven Entrepreneurs
8/12/25
Are you ready to transform your entrepreneurship journey? Curious how storytelling can boost your sales? Struggling to connect with customers? Welcome to DO GOOD X, where hosts Kimberly Daniel and Stephen Lewis guide purpose-driven entrepreneurs to build businesses that make a difference. In this episode, we dive into storytelling with expert Stephen Steers, who shares how to create customer connection and drive business growth through authentic narratives. Learn practical systems and confidence-building tips to elevate your social impact venture. Join us to learn how mission, vision, and milestones can scale your business.
In This Episode
- (00:00) Intro: Meet Stephen Steers
- (05:09) Defining sales and a discussion on outcome, roadblocks: confidence, resilience, and business growth
- (08:31) The "Magnificent Seven" reasons why people buy: think storytelling to outcomes
- (11:04) The near-death experience that sparked Stephen S’s entrepreneurship journey
- (15:30) Building trust, customer connection, the mission, the vision, and milestones
- (23:34) Solving, not selling, using tools to quantify problems and build confidence
- (28:17) How social impact entrepreneurs should approach sales
- (31:05) Resources Stephen Steers recommends
- (32:33) Four questions for storytelling that sells
- (36:51) Stephen answers off-the-cuff questions
Key Takeaways
- Storytelling is crucial for entrepreneurship, enabling founders to build customer connections and drive business growth by sharing authentic mission, vision, and milestones that resonate emotionally.
- Effective sales focus on solving problems, not pushing products, using practical tools like the OCGZ call script to foster confidence and create sustainable systems for social impact.
- Resilience and faith shape leadership, helping entrepreneurs navigate challenges by trusting their purpose and seeking help to achieve meaningful outcomes.
Resources
- DO GOOD X Mastermind Retreat
- DO GOOD X - Website
- DO GOOD X - Podcast
- DO GOOD X - LinkedIn
- DO GOOD X - Instagram
- Steers Sales Consulting - Podcast
- How to Master the Art of Selling: Hopkins, Tom
- Startup Selling: How to Sell if you Really, Really Have to and Don't Know How
- Superpower Storytelling: A Tactical Guide to Telling the Stories You Need to Lead, Sell and Inspire
- OCGZ Call Script
About The Hosts
Kimberly R. Daniel
Kimberly R. Daniel empowers entrepreneurs and organizations to make a positive impact. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change. Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies.
With over 15 years of experience in developing and leading communications efforts, she is committed to creating effective processes and authentic, “sticky” community-centered brands. In addition, Kimberly has nearly ten years of experience as a certified life coach. She has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship with a focus on social impact. She co-authored A Way Out of No Way: An Approach to Christian Innovation (2021).
She is deeply passionate about purpose, meaning, and the common good in any aspect of her work.
Social Media to Connect:
Stephen Lewis
Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and the creator and co-founder of DO GOOD X. This community provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change.
He is an organizational change strategist and leadership development specialist focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work purposefully. Stephen co-authored Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: An Approach to Christian Innovation (2021).
Social Media to Connect:
