Ep. 61 Measuring Impact with Amelia Conrad: Seeing Beyond the Numbers
7/15/25
How can entrepreneurs create meaningful change while staying true to their purpose? What does it take to measure the impact that resonates with communities? Welcome to the DO GOOD X podcast, a space where purpose meets action. Today hosts Kimberly Danielle and Stephen Lewis, engage with Amelia Conrad, a seasoned development expert whose work redefines how to approach social impact. From her reflections on global inequities and positionality to her strategies for measuring meaningful impact, Amelia offers a roadmap for entrepreneurs seeking to create systemic equity. Expect a candid conversation about listening deeply, embracing cultural context, and crafting data storytelling that inspires—perfect for anyone committed to doing good while doing business.
In This Episode
- (00:00) Intro: Today’s Topic
- (03:18) Amelia shares how her global experiences shape her approach to social impact
- (09:10) Definition of social impact, short-term impact, focusing on individual changes versus long-term impact targeting systemic equity and policy shifts
- (13:09) The importance of addressing unintended impact and how measurements can go wrong
- (16:53) Discussion of qualitative data and quantitative data collection
- (25:48) Co-creating impact measurement frameworks with stakeholders to align with community needs
- (30:05) Data storytelling to humanize impact communication, using narratives and clear data visualization for stakeholder engagement
- (32:51) Resource Roundup
Key Takeaways
- Entrepreneurs can drive social impact by grounding their work in cultural context and positionality, ensuring that their strategies reflect community needs and address global inequities.
- Effective impact measurement requires balancing qualitative data and quantitative data to uncover root causes and address unintended impact, avoiding vanity metrics for authentic insights.
- Co-creating impact measurement frameworks with stakeholders, utilizing data storytelling and clear data visualization, fosters stakeholder engagement and aligns efforts with community-driven systemic equity.
About The Hosts
Kimberly R. Daniel
Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change. Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience in developing and leading communications efforts, she is committed to creating effective processes and authentic, “sticky” community-centered brands. In addition, Kimberly has nearly ten years of experience as a certified life coach. She has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship with a focus on social impact. She co-authored A Way Out of No Way: An Approach to Christian Innovation (2021). She is deeply passionate about purpose, meaning, and the common good in any aspect of her work.
Social Media to Connect:
Stephen Lewis
Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and the creator and co-founder of DO GOOD X. This community provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change.
He is an organizational change strategies and leadership development specialist focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work purposefully. Stephen co-authored Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: An Approach to Christian Innovation (2021).
Social Media to Connect:
