DO GOOD X

Ep. 31 Shift the Face of Your Brand: From Founder to Organizational Impact

11/12/24

Welcome to this episode of the DO GOOD X podcast, hosted by Kimberly Daniel and Stephen Lewis. If you’re a founder ready to step away from being the face of your business and shift the focus to the impact your company is making, this is a must see episode. Whether you’re considering an exit strategy, transitioning your role, or simply no longer want to be the go-to person, especially in public-facing situations, we’ll walk you through the steps to make it happen. We’ll discuss how to build a strong team representing your business, shift your brand focus from you to the collective mission, and empower your team to take on leadership roles. Tune in for key insights on creating a thriving business that doesn’t rely solely on your presence.

In This Episode

[1:32] Founders who no longer want to be the face of their business
[3:59] A founder needs to build a strong team if they want to step back from being the face of the business
[6:45] Stephen shares his insights on team building
[7:48] Kimberly discusses building a solid brand that is not founder focused
[11:00] Be willing to relinquish power and delegate to the team you’ve built

Key Takeaways

A business founder must build a strong team that excels in their roles and can represent the company publicly. By empowering them as brand ambassadors and leaders, your team becomes an extension of you, sustaining the business's presence and allowing you to step away.
As a founder, if you want to step away from being the face of your business, shift the brand focus from you to the impact your company is making. Your brand is defined by how people perceive your team and the communities you serve, not just your personal story. The mission and the problem you’re solving should resonate with your audience.
If you want to step away as the face of your business, you must relinquish responsibilities and share authority with your team. Shifting focus to your team’s impact requires trusting them, delegating power, and empowering decision-making. This gradual transition helps your business thrive independently of your presence while allowing your team to grow into leadership roles.

Resources

About The Hosts

Kimberly R. Daniel

Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change.

Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, she is committed to producing effective processes and creating authentic, “sticky” brands that are community-centered.

In addition, Kimberly has nearly ten years of experience as a certified life coach and has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship centered on social impact. She co-authored A Way Out of No Way: An Approach to Christian Innovation (2021).

She is deeply passionate about purpose, meaning, and the common good in any aspect of her work.

Social Media to Connect:

Stephen Lewis

Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and the creator and co-founder of DO GOOD X. This community provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change. He is an organizational change strategist and a leadership development specialist focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work purposefully. Stephen co-authors Another Way: Living and Leading Change on Purpose (2020) and co-authored A Way Out of No Way: An Approach to Christian Innovation (2021) with Kimberly R. Daniel.