Ep 26. Strategic Marketing and Startup Success: Kyra Barker’s Guide to Thriving in Business and Life
10/8/24
Welcome to the DO GOOD X podcast, where hosts Kimberly Daniel and Stephen Lewis engage with changemakers who are reshaping the future for entrepreneurs in Black and Brown communities. In today’s episode, we’re joined by Kyra Barker, Founder and Principal Consultant at K8R, LLC. Kyra specializes in Situational and PESTLE analysis, helping businesses develop effective marketing strategies that solve real problems. Tune in as Kyra shares her journey from marketing to venture capital, critical steps for startup success, and how her faith and AI have been game-changers for her entrepreneurial journey. She also discusses her journey as she conquered stage 4 cancer.
In This Episode
- [1:30] Kimberly introduces Kyra, who shares why she left marketing for venture capital
- [7:48] Kyra discusses critical steps for developing effective marketing strategies: making sure you are solving a problem and building your customer base, and she shares an example
- [14:45] Kyra addresses how a new startup can stand out, and she provides an example
- [26:27] Kyra answers the question of when you hire professional help and how to assess their firm
- [20:17] Kyra shares resources that every entrepreneur should have
- [29:53] Check out DO GOOD X - Website and DO GOOD X - Linkedin
- [31:07] Kura answers questions in the “Off the Cuff’ segment regarding surviving cancer and wellness, and she speaks about the value of prayer, her faith in God and praise and gratitude
- [34:47] Kyra says her smartphone and AI have been the game changers for her business, and she attributes all of her success to her faith and her God-given talent
- [37:52] Kyra hopes her entrepreneurial endeavors help people understand that you don’t have to sacrifice your well-being for the pursuit of success
Key Takeaways
- Marketing is not just social media or email campaigns. Its core lies in building a solid brand, understanding customers' needs and solving those real problems.
- Before building a product, you should do Situational and PESTLE analysis.
- Helpful resources are ChapGPT, Notion, Google Drive, Google Form, Canva, Zapier, Eda Data, and Typeform.
About The Hosts
Kimberly R. Daniel
Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change.
Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, she is committed to producing effective processes and creating authentic, “sticky” brands that are community-centered.
In addition, Kimberly has nearly ten years of experience as a certified life coach and has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship centered on social impact. She co-authored A Way Out of No Way: An Approach to Christian Innovation (2021).
She is deeply passionate about purpose, meaning, and the common good in any aspect of her work.
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Stephen Lewis
Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and the creator and co-founder of DO GOOD X. This community provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change. He is an organizational change strategist and a leadership development specialist focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work purposefully. Stephen co-authors Another Way: Living and Leading Change on Purpose (2020) and co-authored A Way Out of No Way: An Approach to Christian Innovation (2021) with Kimberly R. Daniel.
Social Media to Connect: