Ep. 20 Building Brands with Purpose: Rev. Demi McCoy of OutFind Creative

8/27/24
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Welcome to the DO GOOD X podcast, hosted by Kimberly Daniel and Stephen Lewis. In this episode, we are honored to welcome Rev. Demi McCoy, the visionary founder of OutFind Creative. This brand design agency brings equity and cultural awareness to the forefront of branding. As an alumna of the DO GOOD X Startup Accelerator program in 2022, Demi has embarked on an inspiring entrepreneurship journey. Join us as she shares her story, insights on what branding truly means for businesses, and her thoughts on the role of AI in the creative process. Whether you're looking to build a strong brand identity or just curious about the intersection of branding and culture, this episode has something for everyone.

In This Episode

  • [1:24] Stephen introduces the Rev. Demi McCoy, founder of OutFind Creative, a brand design agency
  • [3:57] Demi shares her journey of creating her business
  • [9:59] Demi defines the different levels of branding for your business
  • [12:26] Demi describes how she creates branding for her clients through equity and cultural awareness
  • [16:35] Demi shares her thoughts on AI and her feelings on what she wishes she had known before her start-up
  • [22:10] Demi’s advice on creating a solid brand identity and resources she recommends
  • [31.28] Stephen asks Demi “Off the Cuff” questions
  • [36:22] Kimberly and Stephen conclude this episode by discussing what books or podcasts they are currently reading and listening to

Key Takeaways

  • Before you start your business, you need to know the “why” of how it will meet a community's needs
  • It’s essential to evaluate your finances and create a budget of what you will need to gross before you quit your day job
  • Dedicate at least ten hours to researching, studying, and building a unique brand identity that stands out in your market. Explore effective marketing strategies to reach and engage your target community

Resources

Guests

Rev. Demi McCoy (she/they)

is a Black queer creative strategist, visual designer, songwriter, and unconventional minister. She founded OutFind Creative, a brand design agency that centralizes equity and cultural alignment. As a creative, Demi’s mission is to bridge gaps for the most marginalized. Her work primarily focuses on Black liberation, queer expression, and self-motivation. McCoy holds a Master of Divinity from Wake Forest University and a Bachelor of Arts in Religion from Pepperdine University. She is an unorthodox award-winning interfaith preacher with Baptist ordination. Demi currently resides in North Carolina with her fiancé, where she enjoys all things sports-related, wine-enthused, awe-inspired, and wisdom-oriented.